http://socialmediatoday.com/feldmancreative/1253581/if-article-were-email-chances-are-you-wouldn-t-open-it
Good point, great title! "If This Article Were an Email, Chances Are You Wouldn’t Open It."
Email is killing productivity; read more about it here: http://quickbase.intuit.com/blog/2013/02/25/email-is-killing-productivity-study-finds/. Even without the spam, scam and pfishing--the obviously illicit stuff--we get too much email. It's death by a thousand papercuts. I get stuff from book publishers urging me that I must adopt their textbook; from speakers' bureaus insisting that the people they promote are essential for me to invite on campus; from professional organizations telling me they have resolved all my questions on teaching... I throw out 3/4 of it unopened.
If you're trying to get the attention of a hiring manager, consider how to get your email opened. The article at "Social Media Today" is pitched to those organizations trying to sell or promote something (to my wry amusement--as I keep trying screen those out of my "must read" pile).
What's in your subject line? Does it avoid puffery, but still offer the reader a good reason to click open? Does it at the vey least give some clue to why you're writing?
If a hiring manager spends 6 seconds reviewing your resume before making a decision to keep or trash--then that same person spends about 0.5 seconds deciding whether to keep or trash your email. Use your split second judiciously.
From the English Department at Niagara University. Clips and comments specifically for English majors. Finding a job; upcoming events; money management... the essentials of a professionally fulfilling life after college!
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