Do the words "Cover Letter" Intimidate You?

http://www.thejobsearchguru.com/notesfrom/the-secret-to-the-perfect-cover-letter/

Consider thinking of your "cover letter" as a "cover note." 

• A note is short, sweet, and to the point. A cover thingie-on-paper (whether you call it a letter or a note) is short, sweet, and to the point, drawing attention to your resume rather than blathering on.
• A note is spontaneous, rather than something agonizingly lugubrious, sounding like it comes from a bad Charles Dickens novel parody. A cover thingie is written afresh each time, not cut and pasted or endlessly recycled.
• A note is conversational and understated, rather than a grandiose promise that you're the best thing since sliced bread. A cover thingie draws attention to your qualifications and fit for the position, but doesn't bludgeon the hiring manager over the head as a fool for turning you away.

The only thing I question in this blog post is the cover thingie sample that addresses a recruiter or hiring manager by his or her first name. When in doubt, "Mr." or "Ms.," or perhaps even "Good morning."