According to this article in the Harvard Business Review, companies are calling your parents. I don't know about you, but I find this a bit creepy. Then again--I'm an old fogy. My parents are even older fogies.
While the jury is out, HBR examines the practice, the responses from younger employees, and considers whether it's a good idea or not. Some people, apparently, find it a warm & fuzzy moment. Whatever your opinion, be aware that your folks may get someone from your place of work trying to cozy up to them.
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