Personalize your Cover Letter

http://www.beyond.com/articles/how-to-find-contact-info-for-your-cover-letter-14546-article.html

Some good suggestions here on how to retrieve the name of the person to whom you should address a letter of application for a job. A personalized letter is more professional and appealing than "To Whom It May Concern" or "Dear Sir or Madam."

Notice: recommended resources come from inside the company to which you want to apply. It's tempting to do a quick online search for a name that goes with the title. But even a company's own website may well have outdated information. A generic "who's who” page (not on the company’s own site) can be even more out of date.

Online information is more easily accessed--but there's so much electronic information scattered around the internet that it can get out of date quickly. It's safer to ask live people for a name!